[vc_row][vc_column][vc_column_text] The Windows Insider program has been hugely successful where it counts the most: making Windows fans feel more connected to the product. As a marketing exercise it deserves an A+. But dissension is spreading in the ranks.
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Most of the problems are inherent in the construction of the Insider program, and some of it’s the normal grousing of beta testers. There are a few places, though, where Microsoft could make significant improvements.
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The Windows Insider program is open to everyone, and guru wannabes have flocked to sign up. At the end of 2014, the program boasted 1.5 million enlistees. Heaven only knows how many are signed up now — Microsoft isn’t saying.
People think of the Windows Insider program as a beta testing program for Windows. Not so — Microsoft has a long history of beta testing programs, both overt and covert, but the Insider program isn’t one of them. The Insider program is more of an extended marketing effort, like the “open” beta that appeared at the end of the Windows 7 dev cycle. [/vc_column_text][/vc_column][/vc_row]